© Gary R. Gruber,
Ph.D. June 2014
These ten essential
factors for a successful school assume that a good business model is in place
and operating efficiently and effectively. Every school needs to be operated in a business like manner
because it is a business and its business is the education of young people, and
often, adults as well.
How these essential
elements are developed further and applied will depend in large measure on the
history, culture and philosophy of the school, the school’s leadership and the
measure of support enjoyed by the school.
What these ten
essentials illustrate is something of the complexity of a school with so many
parts that all need to work together toward a common purpose, a common vision
and common goals. That is how to
build a learning community. It
takes time, patience, perseverance, and a lot of talent and energy. Combine those with kindness and
compassion and you will be well on your way to a high level of success.
1) Financial sustainability - financial
futures are based on how much money is available for the future, either short
or long term, and it is often difficult to predict how much will be available with
a high degree of certainty. That
said, we must still project how much income is anticipated from all sources
whether tuition or non-tuition revenue.
Some schools have been the beneficiaries of a large gift or
of many smaller ones. Others have
established foundations separate from the school that help support the school
through tax-deductible gifts and contributions. This is particularly true most recently with charter and
public schools. Establishing and
growing an endowment fund also helps to provide a cushion for the future, even
when the bottom falls out of the market.
For a family-owned and operated school (a term sometimes preferable to proprietary) a separate, 501c3
foundation is a productive way to receive tax-deductible gifts, grants and
contributions.
Tuition revenue in a private school is based on enrollment
and what percentage of the annual budget is dependent on tuition can be revealing. Parents are not only the source for
tuition, but can also provide other gifts whether financial or gifts in kind,
and encouraging others to send their children to the same school helps with
enrollment. Tuitions have been rising
at most schools, including colleges, and that puts increasing burdens on
families for whom it is a stretch to pay for a private school, often for more
than one child.
Schools with longer histories, good reputations and more support
are in a better position to raise money than most of those that have started in
the past 40 years. However, as
these schools and their constituents mature, there will be more opportunities
for increasing the levels of financial stability and that will help insure a
healthy future.
Having the ability to project with some degree of accuracy
what the anticipated income and expenses are for the coming year, with a goal
of a balanced budget, keeps a school financially healthy, thus sustainable.
While it sounds rather simple and straightforward, a
school’s budget is kept sustainable either through increasing revenue or
decreasing expenses. Or, in some
cases the challenge may be finding strategies to do both in ways that are
reasonable and realistic. One
final note about financial health is that being able to pay competitive
salaries to teachers and staff, while meeting all the of the other expenses
attendant to supporting the school overall, helps attract and retain the best teachers
and administrators.
2) A high quality staff of
teachers and administrators who know how to work together for the common good –
The first and perhaps most important variable in the education equation is
hiring teachers and administrators who have the characteristics and qualities
that will connect genuinely with the mission, vision and values of the
school. Each person added to the
staff should enrich the school, as well as making specific contributions
to the grade level, classroom or department that is his or her primary
responsibility.
Some of the
characteristics and qualities that one seeks in a high quality staff are a) a
visible and palpable commitment to the well-being, growth and development of
children b) a passion for teaching and learning c) a philosophical match with
the core values of the school d) a willingness to extend one’s self,
participate in all-school activities and go the second mile and e) the
requisite energy and enthusiasm that are contagious.
In addition to the
aforementioned descriptions, some other desirable attributes sought in
exemplary teachers are the abilities to be creative and collaborative. These traits can often be confirmed by
means of thorough and deep referencing prior to hiring any particular
individual.
Ongoing in-house
opportunities for professional development, helping teachers to learn how to
“work together for the common good” is one strategy that may well contribute to
a staff that is more cohesive, cooperative and mutually supportive.
Giving teachers a
faculty handbook that spells out the expectations for a full time teaching
position helps to provide a document and a guide which teachers can, in fact,
help design and implement. This
documentation can also lay out ways that assist in the assessment and
evaluation process for teachers, which can be transparent to all
constituencies.
3) An appealing program and
curriculum that engages students totally – mentally, physically, emotionally
and spiritually. There are many qualities of a
curriculum that meets the following four criteria: a) comprehensive, b)
developmentally appropriate c) integrated and d) performance-based. These benchmarks can be applied as a kind
of litmus test to see if the program has qualities that are inviting and
welcoming to students and whether students are attracted or whether they
resist.
There are
significant differences between teacher-centered instruction and
learner-centered instruction.
Research suggests that student-centered programs engage students better,
keep them involved and invested longer, and have longer lasting results. The following outline lays out the
differences between the two paradigms and the reality is probably some
combination of the two, not simply one or the other.
Teacher- Centered vs. Learner-Centered Instruction *TC* *LC*
TC- Focus is on instructor
LC- Focus is on both students and instructor
TC-Focus is on language forms and structures (what the
instructor knows about the language)
LC-Focus is on language use in typical situations (how
students will use the language)
TC- Instructor talks; students listen
LC- Instructor models; students interact with instructor and
one another
TC- Students work alone
LC- Students work in pairs, in groups, or alone depending on
the purpose of the activity
TC- Instructor monitors and corrects every student utterance
LC-Students talk without constant instructor monitoring;
instructor provides feedback/correction when questions arise
TC- Instructor answers students’ questions about language
SC- Students answer each other’s questions, using instructor
as an information resource
TC- Instructor chooses topics
SC- Students have some choice of topics
TC- Instructor evaluates student learning
SC- Students evaluate their own learning; instructor also
evaluates
TC- Classroom is quiet
SC- Classroom is often noisy and busy
In today’s world the role of technology in schools is being
developed and refined as educators debate the best ways to benefit from the
advances in hardware, software and online connectivity. Children now grow up as digital
natives, with computers, tablets, and smart phones as integral parts of their
everyday lives. Taking advantage
of these tools and using them to advance learning and an awareness of how to
get the most benefit from these devices will continue to be a topic of interest
in most schools.
Finally, if you hold everything constant, the one variable
that makes the biggest difference in the education of children is the
relationship between the teacher and the student. This is what motivates students and what engages them in a
meaningful experience that is both productive and lasting.
4) Supportive parents
- Parents want an educational experience for their children that meets
their needs and one that is both challenging and supportive. The school’s program can be both
rigorous and nurturing and if parents feel that their children are safe, that
they are being loved and cared for and that the teachers and staff have the
children’s best interests at heart, those qualities go a long way toward
developing and cultivating parental support. Helping parents to understand, accept and embrace the
school’s mission and involving them as “volunteers” whether in a parent
organization, in special events or in the admissions and enrollment efforts
will also help the dimension of parental support.
One of the more
difficult challenges with many parents is letting them know that the school and
the teachers are the professional educators, that they are especially trained
and talented to deliver a high level of service to their children. Their role
as parents is to be an active partner in the education of their children and
they need to respect the boundaries between home and school just as the school
must also respect those same boundaries.
Think of the health care profession with the physicians and nurse
practitioners as the trained professionals for diagnosis, prognosis and
treatment. Think of a well-trained
faculty as the professionals for assessment, recommendations and a program of
learning and growth. When
parents understand and support teachers, teachers can understand and support
parents.
Happy children make
for happy parents and happy parents are supportive parents. This assumes that the teachers are also
enjoying positive relationships with both students and parents. If any of these are out of sync, then
there is an indication of where attention is needed to make the necessary
improvements.
5) Good communication internally and
externally Most parents and
teachers start their research on a school through finding the school’s web
site, thus a well-designed, comprehensive, user-friendly web site is an
essential part of good communication.
It can also be used to keep people informed and up to date. Additional sources for communication
may include regular newsletters, one to internal staff and one for external
constituents. These may be posted
and may also be sent via an email blast.
Keeping people abreast
of what is going on in a timely manner engenders a positive feeling of being
included. Making a provision for
feedback and suggestions helps people feel like they have a voice, even if they
don’t have a vote.
Taking advantage of
opportunities for ongoing conversations both internally and externally about
the school also helps with continuous, two-way communication.
Press releases about
special events or student and teacher achievements help not only with
communication but also with the next essential of a clear identity and brand in
the larger community.
Those connected with
the school are also good sources of communication as long as they are equipped
and empowered with accurate and clear information that can be articulated to
anyone with whom they come into contact.
If teachers, it should be obvious what they can share. If parents, their word of mouth is
priceless as long as it’s positive.
If students, their excitement and enthusiasm about their school can be
apparent when they are asked about their school experience.
6) A clear identity and brand in the larger community
In the larger community a school’s objective should be for people to know the
school, be familiar with its programs and be able to say what the school is all
about in a precise, succinct and compelling way. In other words, when someone mentions the name of your
school, the desired response is “Oh yes that is the school that has such an
outstanding education for children” or something similar, preferably with some
specific illustrations about what the school does that sets it apart from
others.
Branding can be as
subtle as a logo and as simple as the name of the school. Consistency is important so that
regardless who is telling the story or what materials are being reviewed, the
message is the same. What you
don’t want are different stories depending on who is telling it.
There are some
occasions where branding is a new initiative or it could be rebranding an older
image with an updated and revised one.
In marketing, the phrase “new and improved” can be replaced with an
imperative invitation which says, “Visit the newly reorganized XYZ school and
see for yourself what a 21st century education looks like.”
The message going
out from the school and all connected to it must be clear, accurate, timely and
compelling. This reinforces and
strengthens the identity of the school.
And, the visible images and text are worthy of repetition without
overkill.
7) Adequate and up to date facilities and
resources – The teaching
learning environment is a critical piece to any successful school. While it is
possible to teach effectively and productively in a barn or in a storefront,
the spaces in which teachers teach and students learn can enhance the
educational experience or they can detract from it.
A recent
publication, The Third Teacher explores
the critical link between the school environment and how children learn, and
offers 79 practical design ideas, both great and small, to guide efforts to
improve our schools. This book makes the point that the environment as an
essential element of learning. Including a wealth of interviews, facts,
statistics, and stories from experts in a wide range of fields, this book is a
how-to guide to be used to connect with the many organizations, individuals,
and ideas dedicated to innovating and improving teaching and learning. (Amazon.com)
Children need lots of space both inside and outside. They are very active human beings and
helping them to not only take advantage of spaces dedicated to their learning
but also learning how to care for their own space can be an integral part of a
good program.
8)
A solid plan for the future – A
strategic and tactical plan for the future is a blueprint that illustrates the
specifications for how the school is going to continue to move forward into the
future. Goals and objectives based
on fulfilling the mission and vision of the school, how those will be funded and
who will be responsible for implementing all parts of the design are essential
to the overall plan.
The most effective
strategic plans are those that include representative stakeholders’ input and
this can be achieved in a variety of ways such as focus groups, surveys and
interviews. Change comes
more easily for some than for others and helping people to prepare for change
so that they accept, embrace and support it enthusiastically is a worthwhile
goal. Most growth involves change
one way or another, thus leading and managing change is a key factor in school success.
A plan that presents
a clear vision, a worthy purpose and desirable goals can be a very compelling
document, tantamount to a case statement when one is raising a level of
awareness and desiring broader participation and support.
In most cases, it is
difficult to project more than three years into the future although longer-term
goals may be stated with the realization that they may take more time than the
current plan allows.
Three resources, among others, to help consider how schools must change
to meet the future are Ken Robinson’s The
Element, Daniel Pink’s The Whole New
Mind and Howard Gardner’s Five Minds
for the Future.
(9) Management protocols and procedures – An outline of policies and professional
practices can be incorporated into a faculty and staff handbook. Whether or not there is an organization
chart that illustrates positions for reporting and supervising responsibilities,
the important issue is that employees support and follow what is considered to
be effective and efficient management.
There are several
models for leadership and management from those that are more hierarchical and
authoritarian, a kind of top-down management, to those that are more team
oriented, democratic and participatory.
Regardless what model a school has in place for its leadership and
management practices, what is important is whether or not people are satisfied
with the results.
A board of
directors, whether in a family-owned and operated school or in an independent
school can serve as an advisory group to assist in matters of leadership and
management, especially in fiduciary and legal matters. If there is a charitable
foundation, a separate board may function as an advisory group to assist with
investments of various kinds.
(10) A process for assessment and
evaluation and holding people accountable - Most accrediting organizations
insist on a clear process for determining how a school measures progress and
improvement. The traditional method
for assessing student performance has been primarily grades and tests
scores. Teacher reports in a
narrative form often give parents and colleagues more helpful information than
a mere grade or score.
For evaluating teacher
performance, there are rubrics that have been developed from various sources
that can be employed to check on success in the classroom and beyond. Other
methods and systems for assessing whether or not teachers are measuring up to
expectations in the delivery of a high quality learning experience may include
self and peer evaluations along with those of a supervisor or academic dean.
In some states,
schools are now being evaluated as to whether or not they are helping students
succeed and move successfully to the next level and the schools themselves are
being graded on their performance.
The definition of
success can be tricky as it may differ from institution to institution and from
individual to individual.
However, if the defined purpose is being fulfilled, that is a good
beginning!